{"product_id":"the-black-girl-s-guide-to-building-a-boutique-farm-practical-advice-to-keep-your-business-cute-profitable-and-sustainable","title":"The Black Girl’s Guide to Building a Boutique Farm: Practical Advice to Keep Your Business Cute, Profitable, and Sustainable","description":"\u003cp\u003eA small farm can run as a brand, with a story, a signature product and prices that pay for the work. Clarenda \"Farmer Cee\" Stanley shows how to build one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReadical Key Points\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePractical guide to starting a boutique farm business and building it up, with a foreword by Bonita D. Clemons\u003c\/li\u003e\n\u003cli\u003eCovers brand identity, market positioning, storytelling, community building and regenerative, sustainable practice\u003c\/li\u003e\n\u003cli\u003e\"Groundwork\" exercises in every chapter\u003c\/li\u003e\n\u003cli\u003ePaperback, 272 pages, Chelsea Green Publishing, 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStanley treats the farm as a business from the first page. Drawing on her years building Green Heffa Farms in North Carolina and an earlier career in marketing and fundraising, she works through naming what the farm stands for, finding the customers who will pay for it, telling its story and building a community around it. She also argues for particular shifts in mindset, and for a farm that serves its neighbors and its land as well as its owner.\u003c\/p\u003e\n\u003cp\u003eThe book is written for Black women first, and for anyone coming to farming young, late or by an unconventional route. The Groundwork exercises turn each chapter into planning work on the reader's own farm. What it supplies is a method and a set of questions; land, licensing and local markets still have to be worked out on the ground.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eClarenda \"Farmer Cee\" Stanley founded Green Heffa Farms in 2018 in Liberty, North Carolina; it was the first Black-owned farm certified as a B Corp. She was raised on a family farm run by her maternal grandparents and had a career in marketing and fundraising for environmental causes before farming. She is also an herbalist who teaches workshops and classes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Brand New and Readical Ready.\u003c\/p\u003e\n\u003cp\u003eReadical™ is an independent bookstore and reading-products brand built around a simple idea: books matter most when what we learn leaves the page and enters our lives.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eApply the Page. Get Readical™.\u003c\/b\u003e\u003c\/p\u003e","brand":"Chelsea Green Publishing Company","offers":[{"title":"Default Title","offer_id":48025462374549,"sku":"NEW-ING-1645023540","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/5861\/3909\/files\/upload-1789784717021.jpg?v=1789784718","url":"https:\/\/readical.com\/products\/the-black-girl-s-guide-to-building-a-boutique-farm-practical-advice-to-keep-your-business-cute-profitable-and-sustainable","provider":"Readical","version":"1.0","type":"link"}