Marilee Adams starts from one premise: the questions people ask themselves shape what they decide next. The fifth edition of her book teaches that method, Question Thinking, through a business fable.
Readical Key Points
- Fifth edition (2026), with a foreword by Marshall Goldsmith
- Presents 14 Question Thinking tools, 2 of them new to this edition, as the publisher lists them
- Adds a new chapter on AI and technological change, according to the publisher
- The publisher reports more than 500,000 copies sold
- Paperback, 256 pages, from Berrett-Koehler
Adams teaches the method through the fable and sets out the tools alongside it. They include the Choice Map, a diagram for noticing which direction a line of thinking is taking, and Q-Storming, a group exercise aimed at producing stronger questions alongside answers. Step-by-step practices apply the tools to coaching, running teams and personal growth.
According to the publisher, the method is used by people who lead, coach, teach or counsel, and the book addresses leaders, coaches and other professionals. Readers who own an earlier edition will find the new tools and the AI chapter here. The tools are about framing questions; the answers, and whatever results follow, still depend on the reader.
About the Author
Marilee Adams, PhD, originated the Question Thinking methodologies and founded the Inquiry Institute. She has taught as an affiliate instructor in Weatherhead's Executive Education Program at Case Western Reserve University and spent ten years as an adjunct professor in the Key Executive Leadership Program at American University.
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